MANHATTAN, N.Y., New York is undoubtedly the urban fashion capital of the world. However, only a few e-commerce fashion companies are based there; many are situated abroad (London, Italy, Stockholm), and even stateside, large retailers often choose other locales including San Francisco and even Ohio.

While this may be good for a company’s bottom line, it results in it being removed from the New York menswear fashion scene, the epicentre of the fashion world.
Differio.com, knowing that to be a trendsetter one must exist where trends are created, is bringing a unique and exciting but decidedly
New York approach to menswear out of their
Manhattan offices.
Differio’s mission goes far beyond simply selling clothes – they seek to inspire fashion lovers by being different. This is most evident in the lines carried. While the most fashion-forward larger brands such as
French Connection (FCUK),
Lavenham London and Canadian brand Gregg Homme are included, the lion’s share are from emerging independent labels and designers.
New York is represented by the
JetlagUSA brand along with
Austerlich Grizzly and
Glimms, which are both exclusively carried by Differio. Other exclusives include LA brands such as
James Calehan,
Waiquiri, and
The Hot Child Junk as well as
Daniel Patrick and
Civil Society. Differio introduces to the
USA market the wildly popular
Staff Jeans & Co brand from
Greece. Differio also offers
Italy’s Lost & Found, MC2 St Barth, the Spanish brand
Punto Blanco and many more. With one of the widest selections in menswear online shopping, fashion lovers can now buy the most stylish of not just
jeans, trousers,
shirts and
jackets—but also
sweaters and knitwear,
blazers and suits,
shorts,
activewear,
beachwear,
vintage clothing,
jewellery,
bags, high fashion
underwear like the daring
Gregg Homme line—and everything in between.
This dedication to innovation doesn’t stop with the product. One look at Differio.com will make it clear this isn’t your stereotypical e-commerce company. With a new style of photography and its own unique look, the website resembles no other out there. Daring, edgy and bold, it states that Differio has no interest in what others are doing—instead, the company is looking to make a new path all its own.
“Why do all e-commerce websites have to look the same?” wonders Differio Chairman CEO Jimmy Chrabieh. “Why do all models have to stand straight? Men’s ideas about shopping, clothing and fashion are changing. We want to be the website that caters to their needs. Today the customer needs originality; a new offering, but at an affordable price. These are clothes for men who are not afraid to show their identity; men who are original and trendsetters.”
Differio is
New York fashion – but most importantly, Differio is Fashion Different.